Aftermarket Suspension Component Marketing During the FIFA Football World Cup

In the highly competitive world of aftermarket suspension component marketing, an SH Auto Parts distributor in Guatemala demonstrates how they are using football-related marketing strategies to promote suspension component auto parts during the FIFA football world cup. Non-automotive events can increase your marketing opportunities by attaching a ‘feel-good’ factor to your products.

Integrating popular sporting events with your auto parts marketing

Football is probably the most popular sport in the world today, and the buzz generated by the FIFA football world cup raises the profile of the sport even further. When you are looking at your options for auto parts event marketing, integrating a popular sporting event like the world cup into your marketing mix offers you complementary marketing opportunities alongside traditional motorsports and standard auto parts related marketing strategies.

Time your auto component marketing to make use of other events

The feel-good factor of the FIFA football world cup has a very strong emotional impact on football fans worldwide, and a majority of these fans will have their own vehicles or be part of a family that has one or more vehicles. This makes it a good time for aftermarket auto parts and suspension components resellers and distributors to raise the profile of their products using a football themed promotion.

Football adds positive product associations to aftermarket auto parts

Football has such strong positive associations with people of all ages and backgrounds that it is perhaps the ultimate co-branding opportunity for any manufacturer or distributor of almost any type of product. The high profile awareness of the lives of footballers and the fact that they often drive high performance cars gives an additional boost to your auto parts marketing by linking performance vehicles ownership and enjoyment to the sport.

A football themed mascot reminds customers of the world cup

We have a Guatemalan distribution partner who is adding interest to SH Auto Parts products and other components in their B2C catalog by developing football-themed auto parts promotional visuals, mascots and materials. Their plush mascot, based on an engine piston, is shown with their arm around a football that is printed with the logos of parts manufacturers whose products they distribute in Guatemala.

Customized footballs are excellent promotional items and corporate gifts

An attractive, high quality, usable promotional item or corporate gift is much more likely to be valued, used and keep on reminding people of your products and branding than something that is purely ornamental. For this reason, a high quality football with your message on it is very likely to stay sending positive messages about your brand long after other promotional items and materials have been discarded.

High quality SH Auto Parts aftermarket suspension components support your event marketing

When our Guatemalan distributor puts SH Auto Parts logos on their football themed event marketing, they know that when their customers fit our suspension components they will not be disappointed by the quality and availability of our ACES/PIES and TecAlliance platform catalog of IATF 16949 certified auto suspension products. We combine a large catalog of historic and contemporary suspension components with expert ODM engineering options to give you the best possible balance of quality and range.

SH Auto Parts suspension control arms, tie rod ends, and stabilizer links are manufactured at our Smart Factory in Taiwan, with excellent supply chain logistics and annual production capacity exceeding 7,000,000 suspension components. Contact us to discover how we can supply you with a comprehensive range of competitively priced, high quality suspension components that your customers will appreciate as much as they enjoy football!